La Doria Machine Wins SMART Label – Host Innovation Award 2025

Recognized for Functional Efficiency at HostMilano, the world’s leading hospitality trade fair

We are proud to announce that La Doria Machine has been awarded the SMART Label – Host Innovation Award 2025, promoted by HOST – Fiera Milano in collaboration with POLI.design. This prestigious recognition highlights products and projects that stand out for their innovation, functionality, sustainability, and technological advancement in the hospitality industry.

A Recognition of Innovation and Efficiency

Among 107 applications evaluated by a jury of professors from the Politecnico di Milano and international industry experts, La Doria Machine was selected for its outstanding Functional Efficiency.

This award recognises our commitment to rethinking how professional espresso can be prepared – delivering a machine that combines high performance, energy efficiency, and usability in one unique solution.

Why La Doria Stood Out

The SMART Label award is reserved for innovations that bring measurable value to the industry. La Doria Machine convinced the jury thanks to:

• Functional efficiency – eliminating downtime with 3-second readiness.

• Effectiveness in performance – consistent extraction quality, hot or cold brew.

• Sustainability and technology – up to 80% less energy consumption compared to traditional machines.

• Benefits for professionals – reduced heat, lower operating costs, and simplified maintenance.

  
  

Looking Ahead to HostMilano 2025

La Doria Machine will not only be featured in the SMART Label Innovation Award area at HostMilano 2025, but also presented at our own stand, where we will showcase the future of professional espresso technology. We look forward to sharing our innovation with baristas, hospitality professionals, and industry leaders from around the globe.

👉 Stay tuned as we get closer to HostMilano 2025 and join us in celebrating a new standard for coffee machines: efficient, sustainable, and built for the future.